Johnnie Walker Blue Label Ultra Secrets
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This is the globally allotted release created from exceptional stocks, together with whisky from ghost distilleries which might be now not in operation. A lot less than 888 bottles were being manufactured around the world.
The end result observed glass getting hand-blown into a teardrop shape. For the first time inside the model’s heritage, the long-lasting sq. Johnnie Walker bottle has actually been reformed.
Diageo’s experimented with sustainable packaging right before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is definitely the idea from the spear for glass—specifically for providers wishing to offer in Europe.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of darkish chocolate and florals
We hope that our discoveries can have a optimistic affect within the wider market and assist uncover new alternatives for lighter, lessen carbon packaging alternate options.”
From peaty whisky to fruity whisky, lean on our pro insights to discover the total range and character of various whisky flavours.
We hope that our discoveries could have a favourable influence in the broader marketplace and aid find out new opportunities for lighter, lower carbon packaging options.”
Johnnie Walker Blue Label Ultra may be the model’s lightest 70cl Scotch whisky glass bottle to this point and to the top of your manufacturer’s understanding and investigation, the earth’s lightest 70cl Scotch whisky glass bottle2 . The look usually takes Daring strides and dares to experiment having a recognised paradigm of luxury.
Weighing a hundred and eighty grams, the Blue Label Ultra bottle is really a click here glimpse into the future of sustainable luxury spirits packaging
“We didn’t determine what we have been heading to be able to achieve after we got down to press the boundaries of luxury, and the result is something that many reported wouldn't be doable.
5 years ago, Johnnie Walker set out with a certain ambition; to move the spirits industry ahead. Obtaining seen that a lot of luxury categories were being heading in a completely new path – ‘fragile’, rather than ‘weighty’ – the brand name sought to experiment with amongst its most luxurious whiskies. Aiming to thrust the boundaries of lightweighting glass, all inside the title of development.
Diageo has submitted filings to acquire its granted British isles Patent No. GB2616831 B endorsed as licensable of ideal over the UKIPO patent register, and interested get-togethers are invited to ask for a normal royalty free, non-special licence from Diageo.
We acquired that the lightest, strongest glass bottle you may make with out compromising sturdiness is usually a teardrop form.
In whisky packaging, luxurious usually means heavy—Consider thick bottles with significant stoppers that double as trophies on the shelf. Johnnie Walker wants to upend that wondering and embrace the notion that lithe is magnificent.
This is the a person-off bottle for now illustrating the art of the probable, to be a design experiment and redefining light-weight as luxury. We are going to keep on to use these learnings over the broader Diageo array.
Dr. Walker sought out liquids from distilleries like Oban, Brora and Royal Lochnagar, as well as a number of ghost whiskies, initial manufactured in distilleries that have given that closed.
Together with this, for the first time in Diageo’s background, a license to our patent for light-weight-body weight glass beverage containers will probably be made available over a royalty-free of charge basis to all as a way to inspire development in the wider field.